To revolutionize each household with state-of-the art products that are a step beyond the ordinary. 


During the early 2000s the electrical industry in India had only a few companies that catered to its large population. These local companies along with a few multinationals offered a limited variety of products such as urea switches, did not focus on innovation and priced these products exorbitantly.

Founded by the Late Sri Ratanlalji Kundanmalji, Norwood - a company with a rich legacy in the electrical industry - saw the pitfalls of this industry and set out to understand the needs of the population. Learning from its peers and from the outside world, in 2004, Norwood decided to cater to the people by manufacturing top quality products such as Bakelite Urea Switches. Over the years Norwood quickly became a household name and as the needs of the population grew it began to diversify into wires, cables, switch gears, LEDs, home automation and Wi-Fi based video doorbells and switches.

Today, with a deep focus on research and development Norwood leads the industry with ground-breaking innovation not just in types of electrical products developed but also in ways that increase durability and safety for the entire product range.

The cutting edge and sophisticated in design Velvett modular range has become the ultimate choice in elegant living amongst millions across the country.

To ensure that the entire product range is highly durable and safe, our razor-sharp quality department stress tests each product for its ability to easily adapt to the varying environments India has to offer. We strongly believe in adhering to global stringent quality control norms and have thus been certified by ISI, ISO, BVQI, CE and NABCB.

In a very short span, Norwood set a remarkable standard for the electrical industry and today is the preferred choice for millions of households and offices across India and the globe.

With over 1500 successfully established distributor channels across India, the company has a powerful presence and continues to grow at a strong pace.

Norwood Factory


The late Mr. Ratanlalji Kundanmalji was a respected businessman of his time and his inspired thinking continues to be a guiding light to this day. He was a visionary with an idea to transform and propel the electrical industry to greater heights and it was with this inspiration, hard work and dedication that he was able to build a brand that stood out as one of the most successful business empires of that era.

His focus on good business ethics and innovation along with a unique ability to clearly understand the needs of the people has earned him many accolades within the industry and he continues to be an inspiration to us all. 


An MBA from the prestigious Symbiosis university, Pune, Mr. Goutham Jain is currently the Director of Norwood, switches and automation. At the young age of 21, he took control of the reins and set out to lead Norwood to greater heights. Through the years he gained unparalleled experience leading him to become a pioneer in the electrical Industry space. Quickly recognizing the expansion potential of the company he helped grow the Norwood brand from its base in Chennai to a brand respected across the country as well as across the globe by introducing a diverse product range and by spearheading an exceptional after sales service that caters to every need of the customer.

For his accomplishments, Mr. Jain in 2016 won the Business Forum young Entrepreneur award and in 2018 won the Times Of India emerging Icons award.
A celebrated team leader, Mr. Jain is determined to carry forward the rich legacy of Norwood

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